Get Picking – removing barriers to seasonal farm work
The Get Picking Program works with local people to remove barriers to seasonal work on farms in the Huon Valley. Barriers can include transport, mindset, network support for growers and pickers and access to training. The program works strategically with the community, businesses and state and local governments on issues that create these barriers for work in the horticultural sector. Get Picking began as a pilot project in 2017, funded by Skills Tasmania and the Ian Potter Foundation.
The 2020/21 summer season has been like no other with many impacts on the availability of the traditional picking workforce. This challenge has created a new focus and commitment to collaborate and resolve systemic problems in the horticultural sector in the short- and medium-term which is a positive outcome.
This season we have:
1. Partnered with the federal government’s preferred labour hire provider, MADEC Australia, who manage the Harvest Trail Information Service – an online portal for advertising available positions.
2. Supported and amplified the State Government Campaign – via online and traditional media – to encourage Tasmanians to take up seasonal work. Content is shared on social media to a community audience in the Huon Valley, Kingborough and Hobart.
3. Collaborated with Fruit Growers Tasmania and a range of organisations to develop a transport project. This pilot project launched in January 2021 provides bespoke transport to farms for seasonal workers using a cost sharing model. Get Picking’s project partners are Huon Valley Council, Migrant Resource Centre, Tasmanian University Union, University of Tasmania, Community Transport Tasmania and MADEC Australia and we thank them for their work.
Used social media campaigning to promote project activities, job, training opportunities and induction sessions. Between September and the end of January we have grown our social media audience by 81%, our private seasonal worker group by 648 % and reached more than 80,000 southern Tasmanians through our regular posting.
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